VidericsMarket intelligence
See where demand is outrunning supply.
Every market decision comes down to the same thing: are there more people who want in than there is to go around? Viderics measures both sides for every neighborhood, so you can see which way it’s tipping before you commit.
How it works
It always comes back to supply and demand.
The hard part is seeing both sides clearly, in the place you’re actually deciding about. A metro can look balanced while one part of town is short and another is oversupplied.
Demand
How many people want in, how fast things are selling, and whether buyers can actually afford it.
Supply
What’s available today, what’s approved, and what’s already on the way.
Decision
Where the gap is opening or closing, ranked, so you know where to lean in and where to hold back.
On the map
Both sides of the market, block by block.
Two neighborhoods a mile apart can be in completely different markets. One has more buyers than homes, the other can’t move what it has. The map shows you which is which.
- Heat shows how hard demand is pushing.
- Affordability shows how much of that demand can actually buy.
- If we don’t have enough data for an area, we leave it blank. We don’t guess.
Hover an area to see its score
What you can answer
The questions you’d otherwise spend a week in spreadsheets on.
Demand
How strong is demand here?
How fast things are selling, how long they sit, and whether prices are climbing. The Heat score rolls that into one number.
Demand
Can buyers actually afford it?
Demand only counts if people can pay. We compare the monthly payment at today’s rate with what households there earn.
Supply
How much supply is coming?
What’s on the market now, what’s approved, and what’s already being built.
Balance
Is the gap opening or closing?
Expected growth in households against what’s in the pipeline. That tells you if a market is about to get tighter or looser.
Decision
Where should we lean in?
A ranked list of places where the balance favors you, and the ones to watch.
Ask
Something else?
Ask it the way you’d ask a colleague. You get an answer and the numbers behind it.
Who it is for
Anyone whose next move depends on supply and demand.
Lenders
Lend where demand is solid, and ease off where it’s thinning
Mortgage servicers
See where demand is softening under your book
Mortgage insurers & loan investors
Know where supply is getting ahead of buyers
Builders
Find places with more buyers than homes
Land developers
Spot demand before supply catches up
Investors
Find markets where demand has room to run
Local governments & planners
Know how much housing your community needs
This week in the market
Read this week’s notes →30-year mortgage rate
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U.S. house price index
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Building permits (units)
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Want to see your markets?
On a 30-minute call we’ll show you where demand and supply stand in the markets you care about. Bring your toughest one.
Viderics provides market information and analytical tools for professional audiences. Nothing on this site is investment, legal, tax, or lending advice.